What types of commercials are forbidden in France?
Any propaganda or advertising, direct or indirect, in favour of tobacco, tobacco products or ingredients is prohibited; there is an exception for tobacco retailers.
Who regulates advertising in France?
3. What powers do the regulators have? The French advertising self-regulation agency (ARPP) works with an independent jury (JDP), which handles complaints against advertisements that violate ARPP recommendations. Its decisions are published on its website (this is seen as a sanction in itself).
What restrictions does the government place on advertising in France?
In France, the Senate adopted a legislative proposal, which will go into effect January 1, 2018, to ban commercial advertising 15 minutes before and after TV programs for children under 12 on public broadcasting.
Can you advertise in English in France?
The most successful way to reach your English customers in France, is to advertise in the English press published in France. The national press such as The Connexion which sell between 35,000 to 40,000 copies per month. A regional magazine can reach anything between 5,000 to 15,000 copies.
Can you advertise alcohol on TV in France?
Today, alcohol advertising in France is generally permitted online, and the advertising of regional or cultural drinks is allowed on media where it was previously prohibited, including television and cinemas.
Can you smoke in public in France?
Current status. Smoking and vaping are banned in all indoor public places (government buildings, offices, public transport, universities, museums, restaurants, cafés, nightclubs, etc.).
What is the ARPP in France?
ARPP is the French advertising self-regulatory organization. Its mission is to uphold the balance between creativity as well as the advertisers’ freedom of expression and the responsibility and respect due to consumers.
Why are my ads in a different language?
Ad networks might just think you’re in a different country or you’re using a proxy, a VPN or something similar or you have a weird locale set. Maybe you were on holidays in another country recently? Online ads aren’t exactly intelligently designed.
Can you target by language on Facebook?
Click Settings at the top right of your page and find the News Feed Audience and Visibility for Posts option. All you need to do is check the tick box and hit the save button – now you can target specific audiences by language and location, as well as a number of other options for each post.
How do I advertise alcohol in France?
No alcohol advertising is allowed on television or in cinemas; No alcohol sponsorship of cultural or sport events is permitted. Alcohol advertising is permitted only in the press for adults, on billboards, on radio channels (under precise conditions), at special events or places such as wine fairs or wine museums.
What is the drinking age in France?
18
The Minimum Drinking Age in France is 18 for purchases and consumption of all alcoholic beverages. As of 2009, French teenagers could still buy wine, beer, and other fermented beverages at 16. However, that’s when talk of raising the minimum age spread.
Why are my Google Ads in French?
By default, your account will use your Google Account language. These directions explain how to set a different language for Google Ads. Go to your Google Ads account Preferences. Click to expand the Display language & number format section, then click the “Display language” drop-down menu and select a language.
Why are my Facebook ads in French?
The first element considered by the Facebook algorithm is your interface language. The two main interfaces inspected are your browser and the Facebook interface. If your Facebook is in French and so is your browser, you are far more likely to be shown content in French.
How do I advertise internationally on Facebook?
To scale a campaign, duplicate it and translate the ads directly within Ads Manager. At the ad level, you’ll see a Languages section, which allows you to add your own translations or use Facebook’s automatic translations. After you click on Add Languages, you’ll see a field where you can search for languages to add.
Is alcohol advertising banned in France?
Can France advertise alcohol?
Is alcohol sponsorship banned in France?
No alcohol sponsorship of cultural or sport events is permitted. Alcohol advertising is permitted only in the press for adults, on billboards, on radio channels (under precise conditions), at special events or places such as wine fairs or wine museums.
What is the law on advertising in France?
For instance, Law No. 94-665 of 4 August 1994 (the Toubon Law) imposes the use of the French language in all advertising. Decree No. 92-280 of 27 March 1992 provides for specific rules dedicated to advertising on TV.
What are the rules for advertising to minors in France?
Advertising dedicated to minors is strictly regulated in France, in particular by Decree No. 92-280 as regards advertising on TV (article 7). Adverts must preserve their moral and physical integrity. Adverts must not invite children to convince their parents to purchase a product.
Is hyperbolic advertising legal in France?
Hyperbolic advertising is possible under French law. The judge assesses what the average consumer is able to understand and ensures that the same cannot be misled by the content of the advert. It is thus a matter of facts and interpretation.
Is subliminal advertising legal in France?
Subliminal advertising is prohibited in France, on TV in particular (article 10 of Decree No. 92-280). Spamming is also regulated: the general principle is to obtain the prior consent of the recipient (opt-in) of commercial communication by email, SMS or facsimile (article L34-5 of the Postal and Electronic Communications Code).