Table of Contents
What demographics are on Instagram?
As of April 2022, 17.1 percent of global active Instagram users were men between the ages of 25 and 34 years….Distribution of Instagram users worldwide as of April 2022, by age and gender.
| Characteristic | Female | Male |
|---|---|---|
| 18-24 | 13.4% | 16.8% |
| 25-34 | 14.6% | 17.1% |
| 35-44 | 8.1% | 7.7% |
| 45-54 | 4.3% | 3.5% |
How do I know the demographics of my Instagram?
Once you’re all set, just head over to the menu in the top right-hand corner of your profile and go to “Insights”. You’ll find your Instagram followers’ demographics in the “Your Audience” tab. How to access Insights on Instagram.
What is the largest age demographic on Instagram?
between 25 and 34 years
Instagram: distribution of global audiences 2022, by age group. As of April 2022, roughly 31 percent of global Instagram audiences were aged between 25 and 34 years. Over two thirds of total Instagram audiences were aged 34 years and younger and this makes the platform particularly attractive for marketers.
Why do Millennials use Instagram?
71% of millennials use Instagram at least once a week. Many younger generations love platforms like Instagram for its lack of content and text. They get all the good visuals with none of the annoying rants or long-winded arguments. 80% of users follow at least one business account on Instagram, but usually more.
Why are there more females on Instagram?
One reason stated for why women are more drawn to Instagram has to do with aesthetics and beauty standards. Researchers at Fordham University claim that these beauty aspects are more conventional, which seems to appeal to American females. Instagram is also a draw for design, beauty brands, and fashion.
Why do Gen Z not post on Instagram?
“I don’t post much on Instagram because I feel like my posts need to be of a really good quality to do so, but on TikTok, if I do a lip-sync video and it’s not really perfect, I’ll post it because nobody cares. Plus, I don’t want to feel forced to post content for the sake of posting.”
Is Gen Z leaving social media?
According to a handful of recent surveys, Gen Z is turning their back on major social media platforms like TikTok and Instagram.
Is Instagram losing its popularity?
One forecaster, Insider Intelligence, does not expect Meta Platforms Inc’s Instagram social media service to lose users in the next three years. But its November estimates show Instagram’s growth in monthly users will fall to 5.8% this year and 3.1% by 2025 from 16.5% last year.
What is Gen Z favorite social media?
Snapchat, TikTok, and Instagram will be the most popular social networks among Gen Z this year, but their user bases are growing at different rates. TikTok, which burst on the US scene in 2018, already has more Gen Z users than Instagram and is closing the gap with Snapchat.
What social media do Gen Z use the most?
What are the demographics of Instagram?
45% of people living in an urban area use the app
How to find the demographics of my Instagram followers?
Facebook analytics. Navigate to the Insights section of your business’s Facebook page.
Who uses Instagram age demographic?
The largest share of Instagram users were individuals aged between 25 and 34 years old, at 30.9 percent. This was followed by respondents within the 18 to 24 years old category. Individuals over 65 years old, were less likely to use the social media platform, making up the smallest share of Instagram users during this period.
What percent of Instagram users are female?
Instagram Statistics (Top Picks)