Why is Peter Behrens design for AEG is recognized as the first complete corporate identity system?
Peter Behrens, as an architect and AEG consultant, designed the first corporate visual identity for this company starting from buildings and typefaces to products. His designs spoke the same language, which made them consistent and they created a reliable and strong image for AEG.
What is Peter Behrens known for?
Peter Behrens, (born April 14, 1868, Hamburg—died Feb. 27, 1940, Berlin), architect noted for his influential role in the development of modern architecture in Germany. In addition, he was a pioneer in the field of industrial design.
What did Peter Behrens design?
AEG Turbine FactoryBehrensbauOwn HouseTechnisches Verwaltun… (Technical…New synagogue ŽilinaMannesm…
Peter Behrens/Structures
Who designed the AEG Turbine Factory?
Peter BehrensAEG Turbine Factory / ArchitectPeter Behrens was a leading German architect, graphic and industrial designer, best known for his early pioneering AEG Turbine Hall in Berlin in 1909. He had a long career, designing objects, typefaces, and important buildings in a range of styles from the 1900s to the 1930s. Wikipedia
What is modernist graphic design?
Modern Experiments Eventually, Modernist design was defined by abstract expression, bold type and primary colors and shapes. These designers approached the work objectively, emphasizing the rational over the expressive (and emphasizing the classic Modernist belief that form follows function).
What is Peter Behrens style?
One of Germany’s greatest architects during the first decade of the 20th century, Peter Behrens was a pioneer of corporate design as well as modernist architecture (buildings characterized by functionalist style and new materials).
When did Peter Behrens create this poster for the AEG electric lamp?
Peter Behrens: Poster for AEG’s Metal Filament Bulb. Circa 1907.
What is postmodernism design?
Postmodernism is an eclectic, colourful style of architecture and the decorative arts that appeared from the late 1970s and continues in some form today. It emerged as a reaction to Modernism and the Modern Movement and the dogmas associated with it.
Why is Peter Behrens considered the first industrial designer?
Peter Behrens was one of the leaders of architectural reform at the turn of the century and was a major designer of factories and office buildings in brick, steel and glass. In his life Peter Behrens created many buildings, which were groundbreaking for different directions.
What is AEG Peter Behrens?
Peter Behrens, Poster for Allgemeine Elektricitäts Gesellschaft (AEG), c. 1910. AEG was one of the first major manufacturers to develop a label as a means to distinguish their products from those of their competitors. Beyond this, AEG was the first firm to invest in the art of industrial design.
What is brutalist graphic design?
Brutalism in digital design is a style that intentionally attempts to look raw, haphazard, or unadorned. It echoes early 1990s-style websites (think Craigslist and the Drudge Report). Sometimes this aspect of brutalism is expressed as bare-bones, almost naked HTML site with blue links and monochromatic Monospace text.
Who invented Gesamtkunstwerk?
Summary of Gesamtkunstwerk The idea was popularized by the composer Richard Wagner who argued for the “consummate artwork of the future,” where “No one rich faculty of the separate arts will remain unused in the Gesamtkunstwerk of the Future”.
When was Gesamtkunstwerk invented?
1827
Background. The term was developed by the German writer and philosopher K. F. E. Trahndorff in an essay in 1827. The German opera composer Richard Wagner used the term in two 1849 essays, and the word has become particularly associated with his aesthetic ideals.