How do you write a brand promise statement?

How do you write a brand promise statement?


  1. Use the Brand Template to create or review your brand promise.
  2. Next, list out what your customers value, e.g. convenience, status, being the first, etc.
  3. Then write down your circular opportunity or concept.
  4. Next, capture the messages that would appeal to your audience to make them feel invested in this concept.

What is the brand promise of Coca Cola?

Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.

What is Nike’s brand promise?

Nike – The Nike brand promise goes way beyond its famous tagline, “Just do it.” Nike’s brand promise is: “To bring inspiration and innovation to every athlete* in the world.” The asterisk in the brand promise says that if you have a body, you’re an athlete.

What is an example of a brand promise?

Walmart: “Save money. Live better.” It’s no surprise that Walmart makes the list of great brand promise examples. By combining the obvious promise of low prices with emotional benefits, Walmart offers its shoppers a better quality of life with easy access to the necessities.

Which of the following is considered an example of a brand as a promise?

Which choice below is an example of brand as a promise? FedEx’s promise to deliver packages overnight, safely, and with a professional driver delivering it to your door.

What is Disney’s brand promise?

Since Walt Disney first drew the world’s most famous mouse, Disney’s core promise remains the same: to create happiness through magical experiences. Disney has consistently built its brand on a foundation much larger than its logo.

What is brand promise example?

Brand Promise Examples Nike – Inspire every athlete in the world. Apple – Think differently. Starbucks – To inspire and nurture the human spirit – one person, one cup, one neighborhood at a time. Coca-Cola – Refresh the world in mind, body, and spirit, and inspire moments of optimism.

What is Walmart’s brand promise?

What is apples brand promise?

Apple: “Think different.” Apple’s brand promise is two-sided–their guarantee to create products based on seeing the world a little differently, and their promise to inspire their customers to do the same.

What is PUMA USP?

USP. Puma products are based on innovation and ultimate comfort in the apparel and shoes. Puma STP. Segment. Sportsmen, Men and women who like sporty energetic apparel with a spray of uniqueness in their apparel.

What is the USP of Reebok?

Reebok SWOT Analysis, Competitors & USP

Reebok Brand Analysis
Category Apparel and accessories
Sector Lifestyle and Retail
Tagline/ slogan I am what I am
Usp Reebok company is known for its innovative and comfortable footwear and sports apparel.

What is a brand promise statement?

A brand promise statement is simply the customer expectation codified in a one or two line sentence. For new brands, the brand promise is the expectation they would like to create in future customer’s minds. For established brands, this is a statement of fact about what the customer is expecting.

What are the brand promises from large brands?

Below is a selection of the brand promises from large brands. Usually, the brand promise is taken from the company’s mission statement or corporate values. Take note that these are necessarily the best or most useful statements in the world.

How hard is it to create a brand promise?

It’s actually quite difficult. But if you consider what makes your company special and use the building blocks listed above, you can create an effective brand promise that connects you—your brand—with your customers and your employees. A good starting point is to define your business model – learn how to use the business model canvas.

Do you know the content it needs to communicate brand promises?

But you know the content it needs to communicate to your team to keep them on brand and mission. See how large brands write their brand promises. Below is a selection of the brand promises from large brands. Usually, the brand promise is taken from the company’s mission statement or corporate values.