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How has McDonalds packaging changed?
McDonald’s has teamed up with independent design agency Pearlfisher to redesign the brand’s global packaging system. The focus is on a bold graphics system that aims to “bring a sense of joy and ease”, and uses vector style illustrations to represent different items on the fast food chain’s menu.
Why did McDonald’s change their packaging?
Branding agency Pearlfisher has redesigned the packaging at fast-food chain McDonald’s to incorporate illustrations of the restaurant’s classic menu items. Set to be introduced across all of its global restaurants, the revamped packaging was designed to reflect the “innate joy of the McDonald’s”.
What does McDonald’s do to their apples?
Packaged apples found at McDonalds or in your local produce section are usually treated with a solution of calcium ascorbate (a blend of calcium and vitamin C) or citric acid (found in citrus fruit) to maintain freshness and color. Both are very safe to use on fruit that will be consumed.
Who prints Mcdonalds packaging?
VOX Printing produces more Trayliners than anyone else in the United States. We are McDonald’s largest printer for Trayliners. Our 40 year relationship grew through years of consistent quality.
Why do Mcdonalds apples taste like chemicals?
Apples turn brown when they’re cut because they chemically react with oxygen, causing them to oxidize rapidly and change their appearance, texture, flavor, smell, and even the nutritional value of the fruit. Knowing this, it seems magical that you almost never get apple slices from McDonald’s that have brown splotches.
Are Mcdonalds apples real?
McDonald’s Apple Slices are a wholesome, tasty side made from real apples. Specially selected varieties mean our apple slices are always crisp and juicy, making for a tasty snack with 15 calories per labelled serving. Enjoy it as a Snack or Side to your meal!
How does McDonald’s use branding?
Perhaps the biggest reason McDonald’s is such a popular brand is due to its sheer simplicity. The Golden Arches and red background are instantly recognisable, whilst many of its advertising campaigns have been catchy and family-friendly.
Why is McDonald’s using clear plastic cups?
McDonald’s Plastic Cups Use Advanced Recycling, Bioplastics McDonald’s is testing a new type of clear drinking cup that’s a move away from fossil fuel petrochemical sources to a circular economy model. The cups will comprise an equivalent of 50% post-consumer recycle (PCR) content and 50% biopolymer resins.
What percentage of McDonald’s packaging is recyclable?
The changes mean that all main-meal and side-salad options at the fast-food chain will now be served in cardboard containers, which McDonald’s said are 100% recyclable. McFlurry, the ice-creams containing popular chocolate and biscuit brands, will no longer come with plastic lids.
Are McDonalds apples real?
Why do Mcdonalds apples taste so good?
McDonald’s uses a special thickening agent that adds an additional apple flavor to the filling. Many pie fillings are made with a processed thickening agent that keeps the filling jelly-like and in place.
Why did McDonald’s get rid of styrofoam cups?
It stopped using foam packaging for hot beverages in 2012 after receiving pressure from As You Sow, a nonprofit that promotes environmental and social corporate responsibility. The only remaining foam used in McDonald’s stores today is for cold beverages.