Table of Contents
What does the ASICS symbol mean?
The name is an acronym for the Latin phrase anima sana in corpore sano (translated by Asics as “a sound mind, in a sound body”).
What is the ASICS logo called?
50 years after its creation, the Onitsuka Tiger Stripes (aka ASICS Tiger Stripes) continue to live on as one of the most identifiable trademarks in the sneaker game, but just where did it come from? It’s an origin story that has never really been to told.
What is the history of ASICS?
Asics Ltd, originally began as the Onitsuka Co and was founded on 1st September 1949 by Kihachiro Onitsuka, he began to manufacture basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan.
Is ASICS the same as Onitsuka Tiger?
Onitsuka Shōkai changed its name several times before changing it to Asics Corporation in 1977. Since 1977, Onitsuka Tiger has been sold as a lifestyle brand of Asics.
What do the ASICS stripes mean?
Mexico Stripes are Unveiled ONITSUKA traditionally announces a new original brand mark for every four years. In 1966, after an in-house design competition, the Mexico line (the current ASICS stripes) are introduced. Later this design will come to represent ONITSUKA TIGER, ASICSTIGER, and ASICS shoes.
What is ASICS motto?
ASICS Brand Mark is Updated and Corporate Slogan “Sound Mind, Sound Body” is Established.
Why do Onitsuka Tigers look like ASICS?
Onitsuka Tiger Becomes ASICS In 1977, Onitsuka Tiger merged with GTO, JELENK and several sewing factories to become ASICS – an acronym derivation from Juvenal that stands for Anima Sana in Corpore, “a healthy soul in a healthy body” – continuing the brand’s founding principles and expanding beyond footwear.
Why is ASICS and Onitsuka the same?
When did Onitsuka become ASICS?
1977
In 1977, Onitsuka Tiger merged with two other contemporaries to become ASICS – an acronym derivation from Juvenal that stands for Anima Sana in Corpore, “a healthy soul in a healthy body” – continuing the brand’s founding principles.
Is ASICS a cool brand?
ASICS has a large and loyal fanbase when it comes to sports shoes. It hasn’t always been considered a “cool” brand. But their collaborations with other brands has definitely attracted young sneaker enthusiasts.
What does ASICs stand for?
In the same year, the company is reorganized as ONITSUKA Co., Ltd. with four employees and a capitalization of 300,000 yen. Later, the company name is changed to ASICS, an acronym for the Latin expression “Anima Sana In Corpore Sano” (“You should pray for a healthy mind in a healthy body”), a quote from the Roman satirist Juvenal.
When did ASICs first come out with it?
It made its debut in 1987 and has remained a mainstay feature of the Asics sneaker. Today, Asics is revered as a contemporary street and athletics sneaker brand with a rich heritage in performance and design.
Why are ASICS sneakers so popular?
Asics logo, new image, and their foray into athletics proved a massive hit among sportsmen and women. More and more athletes were seen wearing, and winning in the sneakers, and the A sics brand was steadily growing in popularity. The late ’60s and early ’70s saw a boom in the sporting accolades claimed by the Asics sneaker.
What is the ASICS Tiger?
ASICS Tiger is the lifestyle expression of the performance brand, bringing the unique combination of Japanese sports technology and global street style to the modern day sneaker lover. Asics logo, new image, and their foray into athletics proved a massive hit among sportsmen and women.