How do I make an event tag in GTM?

How do I make an event tag in GTM?

How to track Google Analytics Events in Google Tag Manager

1. Log into Google Tag Manager.
2. Select “Tags” from the left-hand side.
3. Create a new tag.
4. Select Universal Analytics from Tag Type.
5. Set your Google Analytics Tracking ID.
6. Choose “Event” for the track type.
7. Set your Event Category, Action, Label and Value as desired*

What events can Google Tag Manager track?

By default, Google Tag Manager tracks all events and page visits on your web property automatically. However, it doesn’t record any of this data unless you tell it to do so.

What tags should I use on Google Tag Manager?

Examples of common tags within Google Tag Manager are:

• Google Analytics Universal tracking code or GA4 tracking code.
• Adwords Remarketing code.
• Adwords Conversion Tracking code.
• Heatmap tracking code (Hotjar, CrazyEgg, etc…)
• Facebook pixels.
• Custom HTML scripts.
• Cookiebot and other GDPR data privacy scripts.

What are custom events in Google Tag Manager?

The custom event trigger is used to track interactions that occur on your website or mobile app that aren’t handled by standard methods. The most common use is when you want to track form submissions, but the default behavior for the form has been altered (e.g. the submit browser event has been overridden.)

What is an event tag Google?

Google tags are designed to give you the ability to instrument your web pages and mobile applications to send data when some kind of event occurs. This data can include information about the type of event and parameters that describe information about the event.

What is Event label in Google Analytics?

‘Event label’ is a way to provide additional information about specific website elements to identify a unique event, like a product name, video title, or URL. For example, if you have three videos on the same page, they’ll all have ‘Videos’ as the event category and ‘Play’ as the event action.

What kinds of website actions can trigger a Google Analytics event tag in Tag Manager?

What kinds of website actions can trigger a Google Analytics event tag in Tag Manager?

• Submit button clicks.
• Play button video clicks.
• Menu selection.
• Closing a web page.

What is the difference between tags triggers and variables?

When an event is detected that matches the trigger definition, any tags that reference that trigger will fire. Variable: A variable is a named placeholder for a value that will change, such as a product name, a price value, or a date.

What are triggers and variables in Google Tag Manager?

In triggers, a variable is used to define filters that specify when a particular tag should fire. (e.g.: fire a trigger when the url variable contains “example.com/index.html”). In tags, variables are used to capture dynamic values (e.g.: pass a transaction value and product ID to a conversion tracking tag).

How do I create a GA4 event in GTM?

Configuring Your GA4 Tag In Google Tag Manager

1. Click New Tag.
2. Label your new GA4 Configuration Tag.
3. Choose the Google Analytics: GA4 Configuration.
4. Input Your Measurement ID from GA4.
5. Click the box “Send a page view event when this configuration loads”
6. Click Save.

What is GTM unique event ID?

This variable for the Google Tag Manager web container generates a unique event ID. You can use this variable for setting up Facebook conversion API and event deduplication. This way, you will be able to share the same event IDs from the web and server container.

What are the three elements of event tracking?

Home FAQ What Are The Three Elements Of Event Tracking? Category, action, and label are three generic names of event tracking Event tracking is a method available in Google Analytics. In this, you can record user interactions with various web elements like a menu system driven by Flash.

How do I name an event in Google Analytics?

Since several events may also have the same action name, you should take care that these actions are differentiated at some of the remaining segments, event category or label. In most situations, the action name should start with a verb, for example “Clicked Left Sidebar” or “Opened Pop Up Window”.

What are event tags in campaign manager?

The simplest use of an event tag is to allow vendors to log the number of impressions or clicks on your ads. Or you can add a survey URL to an event tag (an impression event tag) to launch surveys for your vendor when your ad serves.

What is tag trigger and variable in Google Tag Manager?

How do I add tags to an event?

Open the “Event tags” section. Look under “Click event tags.” Select the Advertiser tags view. Click New click event tag.

What are events in GA4?

Measure user interactions on a website or app. An event allows you to measure a distinct user interaction on a website or app. For example, loading a page, clicking a link, and completing a purchase are all interactions you can measure with events.

How do I track events in Google Analytics?

Event tracking using Google Tag Manager

1. Log into Google Tag Manager.
2. Select “Tags” from the left-hand side.
3. Create a new tag and select Universal Analytics as the Tag Type.
4. Set your Google Analytics Tracking ID.
5. Choose “Event” for the track type.
6. Set your Event Category, Action, Label and Values.

Where is event label in Google Analytics?

If you have already set up event tracking, then you can see the values of the ‘event action’ in Google Analytics by following the steps below: Step-1: Navigate to Behavior > Events > Top Events reports of your GA reporting view. Note: Google Analytics report ‘event action’ as a dimension in its reports.

How do I create an event tag?

Click event tags fire click tracking URLs….Create an event tag

1. Open your advertiser properties by going to All advertisers > Advertiser > Properties.
2. Open the “Event tags” section.
3. Look under “Impression event tags.” Choose the Advertiser tags view.
4. Click New impression event tag.
5. Move on to tag setup below.

How to set up custom event triggers in Google Tag Manager?

To set this up as the trigger in your Google Tag Manager, please follow the steps: Step-1: Click on ‘New’ in the trigger section. Step-2: From the choose trigger type, select ‘Custom event’ as shown below. Step-3: In ‘Trigger configuration’, provide the same name that has been passed by the developer in the data layer.

What is the Google Tag Manager used for?

This tag is used to send event tracking data to Google Analytics, e.g. Event Category, Event Action, Event Label and Event Value, etc. Do I have to track every event through Google Tag Manager?

How to track Google Analytics events via Google Tag Manager?

You can track Google Analytics events via Google Tag Manager by creating a Google Analytics tag of type ‘Event’ and then creating a specific trigger to track specific time of users’ interactions (like PDF Downloads, image link clicks, button clicks, form submissions, form fields, video watching, scrolling, external link clicks etc.).

How do I trigger a generic link click in Google Tag Manager?

Generic link click trigger In Google Tag Manager, go to Triggers > Trigger Configuration > New > Just Links. Leave all the settings as they are and name the trigger All Link Clicks (or anything else). Save it and refresh the preview and debug mode.