Table of Contents
How do you write a B2B landing page?
7 B2B landing page best practices
- Ditch the top navigation. Keep visitors focused on the reason you want them there.
- One clear call-to-action (CTA).
- Strong copy.
- Hero image and visuals.
- Benefits and features.
- Social proof.
- Journey awareness.
What makes a good B2B landing page?
Make Headlines Compelling The headline is the first thing visitors see when arriving on a landing page. Often, it is the only thing they read before deciding if they are interested in a value offering. Headlines should be bold, direct, and descriptive.
What is one best practice for a landing page on a B2B business website?
Provide an Overview of Features. There’s often a lot to unpack in a B2B landing page. So you don’t want to overwhelm visitors and throw a ridiculous amount of information at them. But you do want to give them the highlights of what your product has to offer and how it can help their business.
What is SaaS landing page?
A SaaS landing page is a sales page aimed at cold-selling your product or service to your website visitors. SaaS landing pages are used in the products and services marketing strategy where users are asked for an immediate sale without any prior purchaser contact.
What is a good conversion rate for landing pages?
But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.
How do you write a good landing page?
8 Tips for Writing Great Landing Page Copy
- 1) Use customer testimonials.
- 2) Emphasize the benefits, not the product/service.
- 3) Spend time writing a killer headline.
- 4) Keep your writing simple.
- 5) Write like a human.
- 6) Use numbers and get specific.
- 7) Ask for readers to take action.
- 8) A/B test your copy.
How do you structure a landing page?
Landing Page Best Practices
- Craft a benefit-focused headline.
- Choose an image that illustrates the offer.
- Write compelling copy.
- Include the lead form above the fold.
- Add a clear and standout call-to-action.
- Give away a relevant offer.
- Only ask for what you need.
- Remove all navigation.
How do I write a SaaS landing page?
What to include on SaaS landing pages
- CTA buttons.
- Product tagline.
- Logos of your biggest clients.
- Testimonials.
- Product features.
- Short instructive videos to promote features.
Is a 7% conversion rate good?
A good conversion rate is between 2 percent and 5 percent. The thing with conversion rate is that even a jump of 0.5 percent can be a big deal. Moreover, we must mention that the top brands enjoy better results.
How long should a landing page be?
The average session duration for desktop users is 150 seconds. For mobile, 72 seconds. Short form post-click landing pages tell a simple story, and they do so quickly, so the visitor gets his or her questions answered speedily.
How many pages should a landing page have?
According to research, business websites with 10 to 15 landing pages will increase conversions by 55%. Additionally, websites with over 40 landing pages increase conversions by over 500%. A single landing page won’t cater to an entire target audience, and there’s no limit to how many landing pages you should have.
What a landing page should look like?
A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. The landing page headline and subheadings provide a key opportunity to promote the value of your offer.
What are the key components of a landing page?
While each landing page can differ and incorporate different objective, there are six key components that every effective landing page must have, including:
- Strong headlines.
- Eye-catching imagery and media.
- Engaging copy.
- Unique selling proposition (USP)
- Social proof or testimonials.
- Conversion goal.
What elements should a landing page include?
8 Essential Components of a Successful Landing Page
- A main headline and a supporting headline.
- A unique selling proposition.
- The benefits of your offering.
- Images or video showing context of use.
- Social proof.
- A reinforcement statement.
- A closing argument.
- A call to action.
What SaaS product has the best landing pages?
Asana. One of the best SaaS landing page examples is the popular work management platform Asana. In contrast to most brands in our list, this landing page uses a real human photograph in the hero section. This delivers the impression that real teams can easily use Asana to manage projects.
What is a SaaS landing page?
A SaaS landing page, like any other landing page, is a dedicated page built for a specific campaign and source of traffic. The goal of every landing page is to increase the number of visitors who convert on your offer by providing a hyper-relevant experience.
What are B2B landing pages and why do they matter?
When you think about B2B landing pages, you often think about the bottom of the funnel. Demo requests, consultation calls, free trial sign-ups—marketers often use their PPC budget and landing pages to drive visitors directly towards these goals.
What is the best B2B landing page for 2020?
The 20 Best B2B Landing Page Examples of 2020. 1 1. ActiveCampaign. Landing page example from ActiveCampaign. Click to see the whole thing. 2 2. Shopify. 3 3. B2B Quotes. 4 4. MediaValet. 5 5. Thinkific.
What is an example of a landing page?
Asana is another example of a landing page that effectively applies the “less is more” philosophy. The area above the fold only contains a headline, some subtext, and a CTA button.
Should you use CTA on B2B landing pages?
If the form simply said “Submit” (another super common CTA on B2B landing pages) then visitors would have no idea what they would get when they clicked that button. And if visitors don’t know what they’re getting next, then they have less reason to follow-through.