Which age group uses the most social media?
aged 20 to 29
According to recent research, global consumers aged 20 to 29 are the biggest users of social media—not entirely dissimilar to social media age demographics in the US. Those in this age group make up nearly one-third (32.2%) of all social media users worldwide.
How different age groups use social media?
Nearly 80% of 30- to 49-year-olds and nearly 65% of 50- to 64-year-olds also use social media, as compared to 88% of 18- to 29-year-olds. And while only 37% of those ages 65 and older use social media, their numbers are growing.
What age group uses social media the most in 2022?
Age and Gender
- Males between the ages of 18 to 24 represent the largest demographic on Instagram, followed closely by males between 25 to 34 years old. ( Statista)
- Most women on Instagram are between 18 and 34 years old. ( Statista)
- The smallest age group on Instagram is senior males 65+. ( Statista)
What percentage of Millennials use social media?
79% of millennials use social media more than once a day. They also divide their time between several different platforms rather than sticking to just one.
What age group is on TikTok?
The percentage of U.S.-based TikTok users by age: 10-19 – 32.5%, 20-29 – 29.5%, 30-39 – 16.4%, 40-49 – 13.9%, 50+ – 7.1%. This means that the TikTok userbase is aging up (so get on it now!). All data via Comscore. Average Minutes Per User – TikTok users love the app.
Why don t older people use social media?
The results showed that more technical and human support were required in a local environment. The elderly simply did not have the drive to personally engage themselves actively in technology to use the internet or social media among other things.
How many Millennials have no social media?
According to a recent study from Battery Ventures that surveyed 1,000 adults between the ages of 20 and 35, 78 percent of millennials did not have an active Twitter account, 79 percent did not have an active Instagram account and almost all did not have an active Snapchat account.
How often do Gen Z use social media?
Gen Z and Social Media Usage According to Global Web Index, Gen Zers spend an average of 2 hours 43 minutes a day on social media. Globally, YouTube takes the top spot in terms of usage, but Facebook isn’t far behind.
What age group are the biggest consumers?
Millennials
Millennials represent the largest group of consumers Millennials are a group of people who were born between 1981 and 1996, which makes them between 22 and 37 years old in 2018.
Who is TikTok’s target audience?
TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 200 million times in the United States alone. If your brand’s target audience includes anyone between the age 13 and 60, you should be on TikTok right now.
What age group uses Snapchat the most?
18- to 24-year-olds
The largest Snapchat age demographic, however, is 18- to 24-year-olds. This age group makes up 37% of Snapchat users and 25- to 34-year-olds make up about 26% of Snapchatters. Around 12% of users are aged 35 to 54 and only 2% are over 55 years of age.