Table of Contents
What is product breadth with example?
Product breadth is all about how wide and diverse an assortment is. A retailer that sells many different types of products is considered to have a large product breadth. One example is Walmart, which sells everything from toilet paper and diapers to PJs and jackets.
What is the difference between depth and breadth of a product line?
Product breadth is how many different products a store is offering for sale. The more products are offered the broader is the product assortment of this business. Product depth is how many different variations of each product the store is carrying.
What is a breadth strategy?
The normative model of brand image management suggests that marketers should base their images on a single set of consumer needs (depth strategy), rather than multiple sets of needs (breadth strategy).
What is brand breadth and depth?
Depth of brand awareness refers to how easily customers can recall or recognize the brand. Breadth of brand awareness refers to the range of purchase and consumption situations where the brand comes to mind.
What does breadth mean in business?
The product mix breadth of a business refers to the all of the products being sold by a particular brand or company. It could include five items or 500 items in a variety of product lines, but encompasses any and every product produced, manufactured, and distributed by the company.
What is depth of a product line?
Product line depth refers to the number of products offered under a product line.
What is depth of product line?
What is the depth of a product?
What is product depth? Product depth refers to the variation in products that a company offers within one product line.
What is product line depth?
Products under a product line can be related by functionality, target market, price range, or brand. Product line depth refers to the number of products offered under a product line.
What is the breadth of market measures?
The breadth of market theory is a technical analysis methodology that measures the strength of the market according to the number of stocks that advance or decline in a particular trading day, or how much upside volume there is relative to downside volume.
What is breadth distribution?
Distribution channel width is measured by the number of different entities available for providing the same distribution function (as a distributor, wholesaler or retailer) at different stages in a distribution channel.
What is product line length and width?
The width was the number of product categories (Ex- Personal Care, Home care etc) being sold while length of the line was the number of unique brands/products being offered under one product line (example – Vaseline, Axe, Lakme )
What is breadth in technical analysis?
Market breadth refers to a set of technical indicators that evaluate the price advancement and decline of a given stock index. Market breadth represents the total number of stocks that are increasing in prices as opposed to the number of stocks that are undergoing a decline in their prices.
What is a breadth indicator?
Breadth indicators are mathematical formulas that measure the number of advancing and declining stocks, and/or their volume, to calculate the participation in a stock index’s price movements.
Why do we need product assortments?
It aims to provide more variety in the types of product lines offered but does not provide a high number of products in each product line. For example, a grocery store that provides a lot of different products, but only stocks one or two brands for each type of product, is employing a wide assortment strategy.
What is inventory depth?
The depth is a reflection of the total number of pieces in the stocking inventory. For example, an air filter, oil filter, and fuel filter carried in stock means a width of three parts, or a part-number population of three.
What is the depth of a product line?
How do you calculate product line?
A product line refers to a set of products that have similar uses and are generally marketed as a cluster. The Product-Line Profitability metric calculates the total amount of profit gained from all products within a product line, minus the expenses used to produce and sell them.
What is product breadth?
Product Breadth In its most basic definition, product breadth is the variety of product lines that a store offers. It is also known as product assortment width, merchandise breadth, and product line width.
What is the formula for product breadth and depth?
Breadth + Depth = Product Assortment. The product breadth is the number of product lines, while the product depth is the variety within each of those lines.
What is the product mix breadth of a business?
The product mix breadth of a business refers to the all of the products being sold by a particular brand or company. It could include five items or 500 items in a variety of product lines, but encompasses any and every product produced, manufactured, and distributed by the company.
What is breadth and depth of product assortment?
Breadth + Depth = Product Assortment. The product breadth is the number of product lines, while the product depth is the variety within each of those lines. These two elements combine to make up the store’s product assortment or merchandise mix.