Table of Contents
What are mystery shoppers quizlet?
Mystery Shopping. a person employed by a manufacturer or retailer to pose as a shopper in order to evaluate the quality of customer service.
When the researcher selects the easiest population members from which to obtain information the sample is called quizlet?
Non: Convenience sample: The researcher selects the easiest population members from which to obtain information.
What is the moderator’s role in cyber focus groups quizlet?
They require the presence of a moderator to control the discussion. current requirement. They lead to biased and misleading results as members receive incentives to join the panel.
When Karen went to Amazon com based on her past purchases?
When Karen went to Amazon.com, based on her past purchases, the site asked her if she was interested in a new book by Deepak Chopra. It also asked her if she wanted to be reminded when new books by Chopra or authors of similar books became available. Karen was even able to review her past purchases.
Is used when the researcher selects the easiest population members from which to obtain information?
quota sample. the researcher selects the easiest population members from which to obtain information.
When a researcher divides the population into mutually exclusive groups and draws a sample from the groups to interview it is called?
Stratified random sample: The population is divided into mutually exclusive groups (such as age groups), and random samples are drawn from each group.
What is the moderator’s role in online focus groups?
The moderator encourages interaction among group members, ensures all people participate and that the discussion stays on topic, regulates any overly dominant group members, summarizes points made by group members, and is nonjudgmental.
Which of the following is an advantage associated with cyber focus groups?
Representativeness: Since the participation is global, Online Focus Groups allow you to recruit a more representative sample of the population you want to reach. 3. Speed: Everything is online, and therefore, immediate. Without the need to coordinate the transportation of the participants, it also saves time.
Is Walmart or Amazon cheaper?
As for the lowest prices and everyday value, pricing is competitive between Walmart and Amazon. But Walmart wins. In 2018, LendEDU compared 50 identical products across a variety of categories such as home goods, technology and entertainment, kitchen/appliances and miscellaneous items.
Which of the following refers to a Nonprobability sample in which the researcher selects the easiest population members from which to obtain information?
Convenience sample: The researcher selects the easiest population members from which to obtain information. Judgment sample: The researcher uses his or her judgment to select …
What are the two main types of research instruments used to collect primary data?
Surveys and questionnaires are 2 similar tools used in collecting primary data. They are a group of questions typed or written down and sent to the sample of study to give responses. After giving the required responses, the survey is given back to the researcher to record.
When a researcher divided the population in mutually exclusive groups?
In stratified sampling, the population is divided into mutually exclusive groups that are externally heterogeneous but internally homogeneous. For example, in stratified sampling, a researcher may divide the population into two groups: males vs. females.
Which of the following sampling approaches first divides the population into subgroups based on one or more variables of interest?
Which of the following sampling approaches first divides the population into subgroups based on one or more variables of interest? proportionate stratified sampling.
What are people focused groups?
A focus group usually consists of 5-12 individuals who all possess certain characteristics pertaining to the topic of the group. A moderator or interviewer facilitates the discussion and creates an environment that promotes the communication of different perceptions and points of view.
What are the roles in a focus group?
There are two major roles in a focus group: the facilitator and the note taker. The facilitator is responsible for interacting with the participants and conducting the focus group and working with the note taker to construct accurate notes.
Are focus groups in-person?
In-person interaction is valuable when it comes to traditional focus groups. Not only can the researcher learn about participant needs, preferences, and experiences, but they can also notice nonverbal cues that can also provide valuable insight about the consumer.
Are focus groups interviews?
Focus groups are a specific form of group interview, where interaction between participants is encouraged. The person conducting a focus group plays the role of a facilitator encouraging the discussion, rather than an interviewer asking questions.
Can you trust Walmart?
Walmart has a consumer rating of 3.34 stars from 4,659 reviews indicating that most customers are generally satisfied with their purchases. Consumers satisfied with Walmart most frequently mention free shipping, great prices and local store. Walmart ranks 9th among Discount Shopping sites.