Table of Contents
What are the stages of the traditional family life cycle?
Most families go through five stages: 1) family founding; 2) child bearing; 3) child rearing; 4) child launching; and 5) empty nest. If you imagine your life in the family as an on-going cycle, it looks about like this.
How does family life cycle influence consumer behavior?
A family is a social group and all members of a family influence and get influenced by each other. Family bonds are more stronger than bonds in any other group and all members of the family form a single decision unit in case of purchase of products and services for common consumption.
What are the 7 stages of family life cycle?
The developmental phases of a family are referred to as the stages in a family life cycle. They include: unattached adult, newly married adults, childbearing adults, preschool-age children, school-age children, teenage years, launching center, middle-aged adults, and retired adults.
What are the 6 main family life cycle stages?
PIP: The 6 stages of the family life cycle are identified as: 1) family formation (marriage to first birth), 2) family expansion (first birth to last childbirth), 3) completion of expansion (child raising to departure of first child from home), 4) family contraction (through departure of last child from home), 5) …
What is the traditional order of the stages in the family life cycle quizlet?
Independence(Leaving home as young adult). Coupling or marriage. Parenting: babies through adolescents. Launching adult children.
Which of the following stages of the traditional family life cycle is associated with meeting dating and mating?
Stage One: Courtship Courtship refers to the stage of family life during which a couple develops a relationship before marriage. It is specifically about finding someone to marry. In this lesson, we’ll discuss the two most common types of courtship: romantic love and arranged marriages.
How does family influence consumer behavior examples?
A woman who goes to office would prompt her husband to buy formal trouser and shirt, office bag, make up products etc for her while a house wife would not like spending on all these as she does not require an office bag and so on. Children also influence the buying decisions of individuals.
What is family life cycle in marketing?
Marketing dictionary a series of stages through which the typical family passes, including bachelor stage, young marrieds, full nest, empty nest and sole survivor.
Which type of family is also known as a traditional family?
The nuclear family
The nuclear family is considered the “traditional” family and consists of a mother, father, and the children. The two-parent nuclear family has become less prevalent, and alternative family forms such as, homosexual relationships, single-parent households, and adopting individuals are more common.
What is family decision making in consumer Behaviour?
Family decision making is a concept in marketing & consumer behavior where an individual decides to buy a certain product or service after deciding it along with his or her family.
What do you mean by family in consumer Behaviour?
Consumer behavior analysts often address the family as a consumption unit, because families make group purchasing decisions and shape the consuming behavior of their members. Families are involved in consumer decisions which involve more than one person.
Why is family life cycle important to marketers?
Identifying the family life cycle stage correctly helps marketers develop appropriate products and services that can meet specific needs at each family stage. It also helps them design specific promotional strategies that meet the needs of the specific target audience.
What are the 4 types of traditional family?
Some of the more common variations in traditional family structure include single-parent families, step families, extended families, and same-sex families.
What are the steps of family decision making?
A three stage decision process similar to that used by Davis and Rigaux (1974) was employed. Decision stages common across service decisions included: (1) initiation of purchase idea, (2) obtain and provide information on alternatives, and (3) final decision.