What is service marketing mix?

What is service marketing mix?

The service marketing mix is a combination of the different elements of services marketing that companies use to communicate their organizational and brand message to customers. The mix consists of the seven P’s i.e. Product, Pricing, Place, Promotion, People, Process and Physical Evidence.

What are the elements of marketing mix PDF?

So the marketing manager concentrates on four major decision areas while planning the marketing activities, namely, (i) products, (ii) price, (iii) place (distribution) and (iv) promotion. These 4 ‘P’s are called as elements of marketing and together they constitute the marketing mix.

What are the elements of service marketing mix?

Seven elements used in marketing mix for service are as follows: (1) Product (2) Price (3) Place (4) Promotion (5) People (6) Physical evidence (7) Process. The marketing concept dictates that marketing decisions should be based upon customer needs and wants.

Why is service marketing mix important?

Importance of Marketing Mix Helps understand what your product or service can offer to your customers. Helps plan a successful product offering. Helps with planning, developing and executing effective marketing strategies. Helps businesses make use of their strengths and avoid unnecessary costs.

What is 7Ps of marketing mix PDF?

It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

What are the categories of service mix?

Terms in this set (5)

• Pure tangible good. such as soap, toothpaste, or salt with no accompanying services.
• Tangible good with accompanying. like a car, computer or cell phone, with a warranty or customer service contract.
• Hybrid.
• Major service with accompanying minor goods and services.
• Pure service.

What is the difference between marketing mix and service marketing mix?

In a product marketing, only 4 P’s of the marketing mix are applicable which are product, price, place and promotion, but in the case of service marketing, three more P’s are added to the conventional marketing mix, which are people, process and physical existence.

Who created the service marketing mix?

It was proposed by Bernard H. Booms and Mary J. Bitner (Marketing Strategies and Organizational Structures for Service Firms Marketing of Services) and extends the original marketing mix by 3 new Ps that are in direct relation to the provision of services.

What is the most important in 7Ps of marketing mix?

Nowadays, factors like price matching have become incredibly important. This is because the price is now the most important ‘P’ in the marketing mix.

What is the 8th P of service marketing?

The 8 Ps of marketing is product, price, place, promotion, people, positioning, processes, and performance. The goal is to get them working together for your marketing mix.

What are the factors affecting marketing mix?

Factors affecting Marketing Mix

• Product Planning.
• Price.
• Branding.
• Personal Selling.
• Sales Promotion.
• Physical Distribution.
• Market Research.