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What is the illness all about Ice Bucket Challenge?
Amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease for the famous baseball player who died from it, is a condition that causes loss of voluntary muscle strength, causing weakness in the arms and legs, and creating difficulty with speech and swallowing.
What did the ice bucket challenge achieve?
The Ice Bucket Challenge generated $115 million for the national office of The ALS Association in 2014, which spurred a massive increase in the Association’s capacity to invest in promising research, the development of assistive technologies, and increased access to care and services for people with ALS.
Why was the Ice Bucket Challenge created?
According to the Wall Street Journal, the Ice Bucket Challenge was begun by professional golfers as means to support various pet charities.
What happened to Ice Bucket Challenge money?
Ezra Klein explains the ice bucket challenge While local chapters got a significant share of the money, and spent it largely on support for the patients they serve, most of the money — $80 million — went to research.
How did the Ice Bucket Challenge go viral?
Awareness. In mid-2014, the Ice Bucket Challenge went viral on social media, particularly in the United States, with people, celebrities, politicians and athletes posting videos of themselves online and on TV participating in the event.
When did the ice bucket challenge begin?
2014
The Ice Bucket Challenge, which took the Internet by storm in 2014, raised $115 million for the ALS Association and more than $220 million around the world for ALS research, according to the association. “Pat fought ALS with positivity and bravery and inspired all around him.
How did social media help the ice bucket challenge?
Many of us remember the summer of 2014 as the summer of the Ice Bucket Challenge; an enormously effective social media marketing campaign created to raise money and awareness for ALS (amyotrophic lateral sclerosis). Our social media feeds were flooded with friends and celebrities drenched in ice cold water.