Is LiveRamp part of Acxiom?

Is LiveRamp part of Acxiom?

Acxiom reacted by selling of its databases and brandname for $2.3 billion, rebranding to Liveramp, and positioning itself as a data exchange standard between large data marketplaces.

What is LiveRamp connect?

LiveRamp is a data connectivity platfom that enables businesses to connect, unify, control, and activate data across different channels and devices to optimize customer experiences and drive better results.

Who uses LiveRamp?

Companies Currently Using LiveRamp

Is Acxiom still in business?

The company was formed in 2018 when Acxiom Corporation (since renamed LiveRamp) spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies….Acxiom.

What does Acxiom do?

Acxiom collects three types of data – data that helps companies market more effectively, data that helps reduce fraud and identity theft and data that helps people find businesses or other people through our directory services. We allow individuals to see and correct the data we have about them.

Does Acxiom have a DMP?

Acxiom’s Data Management & Marketing Database Solutions Acxiom’s data management and marketing database solutions provide an enterprise-class foundation for unifying data and managing identity while helping brands activate key use cases that may require capabilities beyond those of a DMP or CDP.

Does LiveRamp have a DSP?

LiveRamp has licensed its technology to SSPs and DSPs, which means marketers can reach more of their audience at the right frequency.

Is LiveRamp a DSP?

How many employees does LiveRamp?

3,380
LiveRamp