Table of Contents
What is difference between CTR and CTOR?
Essentially, the CTR takes into account all of the in-box actions. By contrast, the CTOR only includes the actions of those who have opened the email. Thus it isn’t skewed by reactions to timing, subject lines, “from” fields, etc. In short, it only measures the performance of the content of the email.
What is a good CTOR rate?
between 20% and 30%
Generally speaking, a good CTOR can range between 20% and 30%. However, as with any metric, it’s important to know how you compare with your industry averages.
What is a high CTOR?
If you’re able to achieve a high CTOR, it means you’re connecting with the active members of your list. Also, the click-to-open rate is not to be confused with open rate, which is just the percentage of recipients who opened the email out of the total.
Why is CTOR important?
Because it’s based on the number of unique opens, CTOR is a good indicator of how interesting your content is to your subscribers. If your links, layout, copy, and overall content are interesting, then your readers will want to click through to learn more. For best results, create your own benchmarks.
How do you measure a CTOR?
Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
How can I improve my CTOR?
How to Improve CTOR
- Optimize for Mobile.
- Create a Scannable Layout.
- One Call-to-Action.
- Prioritize Your Content.
- Use Images.
- Use Buttons.
- Use Action Words.
- Benefits – Not Features.
How do I boost my CTOR?
12 Ways to Improve Your CTOR
- Bring your subscribers on a journey.
- Avoid using anchor links.
- Align your subject line, email copy, and CTA.
- Write click-worthy subject lines.
- Keep your subject line short.
- Make your email easy-to-skim.
- Segment your list.
- Personalize your subject line.
What is CTO ratio?
The click-to-open rate (CTOR) compares the number of unique clicks to unique opens. This number indicates how effective the email message, design, and content performed, and whether it created enough interest in the recipient to take action.