What is the white cube theory?
Refers to a certain gallery aesthetic characterised by its square or oblong shape, white walls and a light source usually from the ceiling. Andrew Grassie.
Who coined the white cube?
In 1976, artist and critic Brian O’Doherty set the art world abuzz with a three-part essay published in Artforum. Titled “Inside the White Cube,” it gave a catchy new name to a mode of display that had long ago achieved dominance in museums and commercial galleries.
What is the white cube approach to museums?
A white cube gallery is a gallery style that is square or rectangular shape, has unadorned white walls and a light source usually in the ceiling.
Where did the white cube display method come from?
In the 1930s, New York’s Museum ofModern Art and its director Alfred H. Barr, Jr. developed the aesthetic “white cube,” a display method that was revolutionary in its objective focus and clean execution and fulfilled the unique needs of its era.
Is White Cube free?
There are three galleries in the list of exhibition spaces of White Cube: in Mayfair, Hoxton, and a new space White Cube Bermondsey – the biggest commercial gallery in Europe claiming a status of the museum of modern art. Admission is free.
Is White Cube a commercial gallery?
Over 25 years, White Cube has grown into one of the most influential commercial galleries in the world, representing internationally renowned artists such as Georg Baselitz, Tracey Emin, Antony Gormley, Mona Hatoum, Anselm Kiefer, Liu Wei, Park Seo Bo, Doris Salcedo and Jeff Wall.
What is the purpose of the White Cube gallery space?
Like some kind of a sacred space, the white cube removes the artwork from any aesthetic or historical context. And, since the work of art becomes sacred due to its context, it is the context that becomes the work in late modernism.
Is the White Cube free entry?
Totally incredible. Go now, its free.
Do you have to book White Cube?
DO I NEED TO BOOK? You will no longer be required to make a booking before visiting the gallery but at very busy times you may be required to queue. DO I HAVE TO WEAR A MASK? Face masks are requirred when visiting the galleries.
Why do art galleries have white walls?
Modern artists experimented with new ways of seeing, and gallery spaces were adapted to suit the new ideas and materials being explored. White was considered to be an effective means of creating a “pure” space; a void-like atmosphere, in which art could be experienced without superfluous distractions.
Why you shouldn’t paint your house white?
Don’t: Paint your bathroom white But that’s a mistake, noted designer Emily Henderson. White walls can make a room look “dead” and “flat,” especially if the space is lacking in natural light.