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What demographic spends the most time on Facebook?
Facebook demographic statistics
- Users ages 25-34 years represent Facebook’s largest audience.
- 73% of college-educated Internet users are on Facebook, as are 70% of people earning more than $75k a year.
What social media platform do people spend the most time on?
81% of people spend more time on social media per day as a result of the global pandemic and social isolation. The average person spends the most daily time on YouTube (44 minutes) – followed by Facebook (35 minutes), Instagram (33 minutes), TikTok (32 minutes) and Twitter (10 minutes).
What percentage of time is spent on social media?
In comparison, the daily time spent with social media in the U.S. was just two hours and three minutes. Currently, the global social network penetration rate is nearly 54 percent. Western Europe had a 79 percent social media penetration rate, topping the ranking of global social media usage by region.
How much time does the average person spend on social media 2020?
Global internet users spend an average of 2 hours and 27 minutes per day on social media, although trends differ widely by country, a study finds.
Which generation uses Facebook the most?
Millennials are described as optimistic, collaborative, digital pioneers, who unlike previous generations have no issue putting their personal and professional lives on public display via social media. Facebook is still the most popular platform among millennials, but Instagram is a very close second with most …
What age group is most active on social media?
20 to 29
According to recent research, global consumers aged 20 to 29 are the biggest users of social media—not entirely dissimilar to social media age demographics in the US. Those in this age group make up nearly one-third (32.2%) of all social media users worldwide.
How do I find Facebook demographics?
To access Facebook Audience Insights, click on the main menu in the top left anywhere inside the Facebook Ads Manager. Then under the “Plan” column, choose “Audience Insights.” You can also type facebook.com/ads/audience-insights in your browser to go there directly.
How long does the average user spend on Facebook?
4. Facebook has more than 2.2 billion active users in 2019. On average, users spend 58 minutes per day on Facebook. 300 million photos are uploaded on the platform every day. 8 billion videos are being viewed on Facebook daily.
What is the average time spent on Facebook?
On average, users spend 58 minutes per day on Facebook. 300 million photos are uploaded on the platform every day.
How long does the average person spend on Facebook?
Last year, driven in no small part by the pandemic, Americans spent more than an average 1,300 hours on social media according to a new study from Uswitch. Facebook led the way, where Americans spent an average 58 minutes a day on the app – or 325 hours a year.
What’s the average time people spend on Facebook?
How much time do Gen Z and Millennials spend on social media?
Gen Z and Social Media Usage According to Global Web Index, Gen Zers spend an average of 2 hours 43 minutes a day on social media.
What is the average age of Facebook users?
Recent Demographics In the U.S., the average Facebook user in the U.S. was 40.5 years old, while it’s 29 years old in Lebanon. Fewer than 10 percent of U.S. users are 17 years or younger, and even fewer are 65 or older, but 65 percent are 35 or older.
How do you analyze Facebook audience Insights?
Audience Insights is a function within the Facebook Ad Manager. You can find it by clicking the drop down menu under “Tools.” The Audience Insights Tool will help you segment your defined “seed” audience based on different preferences and demographic details.
How do you find audience growth on Facebook?
How to find Audience Insights on Facebook. To get started with Audience Insights, head to your Facebook Ads Manager or Business Manager tools menu, scroll down to the “Analyze and Report” section, and click on “Audience Insights.”
How much time do people spend on Facebook each day?
Key Statistics: 1 The average time spent on Facebook per day is 37 minutes 2 According to this data, the average Facebook user over the age of 18 will spend over 9 days a year on the platform 3 In comparison, the average user spends 1 hour and 15 minutes per day on social media
Facebook is used by people of all ages Some social media networks tend to be popular with specific age groups. Take LinkedIn for example, which unsurprisingly, is most popular among U.S. adults between 25 to 49 years old. Facebook, on the other hand, has a fairly even spread of users across most age groups.
What are Facebook demographics and why are they so important?
Despite other social media platforms such as Snapchat gaining popularity among young adults, Facebook still has the attention of Millennials and Gen Z. Understanding Facebook demographics helps to drive your brand’s online presence and guides you on how your business can benefit from marketing through the right channels.
How many people are still using Facebook?
Despite headlines saying young people are abandoning the 15-year-old platform, the data shows otherwise; in 2019, 59 percent of all Facebook users are between 18 and 34 years old . Facebook still has 1.4 billion active users every day, who upload 300 million photos and watch 8 billion videos daily.