What does Smart AdServer do?
Smart AdServer is a pure-play technology provider. We provide publishers and ad networks with the tools they need to manage and monetize their ad inventory.
Why do you need an AdServer?
Why should you use an ad server? An ad server can help all participants of the online advertising ecosystem reach their goals. For publishers, the ad server helps to better monetize their inventory. For advertisers, it’s an efficient user acquisition tool with easy management of cross-channel advertising activities.
How does an AdServer work?
Ad servers are responsible for making instantaneous decisions about what ads to show on a website, then serving them. On top of that, an ad server collects and reports data (such as impressions, clicks, etc.) for advertisers to gain insights from and monitor the performance of their ads.
Is a DSP an ad server?
Ad Servers: Used to store and serve ads. DSPs: Used by advertisers to connect to the programmatic advertising ecosystem (to buy ad inventory automatically). SSPs: Used by publishers to connect to the programmatic advertising ecosystem (to sell ad inventory automatically).
Who owns Smart AdServer?
Smart AdServer was bought out by Capital Croissance on Jan 28, 2021 .
What happens if there is no ad server?
Without your own ad server, you have no independent stats against which to audit the results being reported by the publisher. The old adage “trust, but verify” holds true when it comes to buying online media. Having your own ad server allows you to keep publishers and ad networks accountable.
Do I need an ad server?
Who should consider using an ad server? Anyone with significant display ads to serve or display ads inventory to sell should consider an ad server. Your ad server is like your switchboard, controlling all facets of your advertising strategy.
What is a mobile DSP?
Mobile DSP is a software platform used by mobile media buyers to purchase mobile advertising space. It allows managing multiple supply-side platforms, ad exchanges, and ad network accounts through one mediated interface.
How do ad servers make money?
The ad network earns money by taking a cut of the ad revenue, or by marking up inventory before selling it. Once the ad is live, the advertiser can track and manage its performance in the ad network’s campaign panel.
Why choose smart’s ad server?
Combined with our advanced programmatic engine, Smart’s ad server gives buyers first look on premium inventory, on every screen and for every format. WHY SMART Overview Quality Identity
What is smart ad management?
With more than 17 years of experience building a scalable and robust ad management platform, Smart allows publishers to run direct and programmatic campaigns across all digital formats and screens.
What is Adad server?
Ad server With more than 19 years of experience building a scalable and robust ad management platform, Smart allows publishers to run direct and programmatic campaigns across all digital formats and screens.
What is adverty’s relationship with smart?
Adverty partners with Smart to further facilitate access to its seamless in-game inventory Adverty today Read More Danica Shultz November 25, 2021 SEE ALL ARTICLES Publishers Publisher Overview Unified Auction Adserver + SSP Smart Formats Gallery Video Mobile Menu Publisher Overview Unified Auction Adserver + SSP Smart Formats Gallery Video