Table of Contents
What is a branding exercise?
Branding exercises are guided activities that help you create an understanding of your company, its vision, and its customers. These exercises serve as tools to help focus your marketing messages, help you with customer interactions, and maintain a consistent and captivating brand.
How do I start a brand exercise?
The Basic Idea
- Brainstorm possible values and attributes for your brand.
- Separate those into what belongs and doesn’t belong to it.
- Group the ones which belong into abstracted groups.
- Distill them into values, key attributes and analogies.
What should you cover in a brand workshop?
Start by asking the client to complete a brand discovery survey that covers the following topics:
- Mission Statement.
- Visual Brand Keywords.
- Market Positioning vs. Competitors.
- Target Personas.
- Competitor Strategy Analysis.
- Messaging.
- Website Strategy.
- Business Goals and Measures of Success.
How do you make Branding fun?
7 Easy Ways to Make FUN a Part of Your Brand
- Be social.
- A visually appealing website.
- Listen to your audience.
- Up-close and personal.
- Polish your sense of humor.
- Find a partner.
- Create a mascot.
How do you structure a brand workshop?
Brand Strategy Workshop Framework
- Goal 1: Extract Leadership Perspective.
- Goal 2: Guide The Leadership To Cohesion.
- Goal 3: Define Beliefs & Values.
- Goal 4: Set The Strategic Direction.
- Goal 5: Gather The Necessary Information.
How do you make branding fun?
How do you grow brand awareness?
How to Increase Brand Awareness
- Use native advertising. Employing native advertising is one of the most effective ways of increasing brand awareness and winning over new customers.
- Run Facebook and Instagram ads.
- Run ads on Twitter.
- Partner with influencers to review your brand.
- Partner with influencers to create content.