What is the history of Kit Kat?
The KIT KAT® candy bar dates back to 1935 when the wafer crisp chocolate bar was launched in England. Originally, it was known as “Rowntree’s Chocolate Crisp,” but in 1937 the candy bar was renamed as “KIT KAT® Chocolate Crisp”.
What is the purpose of the Kit Kat ad?
What the Ad Says About Kit Kat. This ad shows that Kit Kat’s marketing keeps up with the times and seeks to make the best of a bad situation. It also shows they are on top of current trends (working from home) and are looking to attract the new remote workforce on their terms.
What does the term Kit Kat mean?
Kiss In Time, Kiss Any Time.
Why is Kit Kat called Kit Kat?
The KitKat was originally made by Rowntrees in York, and it turns out it was named after a man who made pies in the 17th century in London. Christopher Catling cooked meat pies, named ‘kit-cats’ after him, which became the favourite meal of a group of influential people who gathered in London eateries.
Who made the KitKat ad?
Following its success in the United Kingdom, in the 1940s Kit Kat was exported to Canada, South Africa, Ireland, Australia, and New Zealand. In 1957, Donald Gilles, the executive at JWT London, created the iconic advertising line “Have a Break, Have a Kit Kat”.
Who does the KitKat commercial?
Featuring Australian screen legend Michael Caton, the new campaign transports a series of everyday issues into a more magical setting to build on the longstanding ‘Have a break, have a KITKAT’ platform.
Who invented Kit Kat?
Kit Kit was invented by Rowntree’s of York, a British company, which is now owned by Nestle. In the United States, Kit Kat is made by H.B. Reese, which is a division of Hershey.
Why are Kit Kats good luck in Japan?
Marketing for Kit Kats in Japan is believed to have benefited from the coincidental false cognate with “Kitto Katsu”, a phrase meaning “You will surely win” in Japanese. Some market research has shown that the brand is strongly correlated to good luck charms, particularly among students ahead of exams.
When did KitKat change their logo?
Since its introduction into the US in the 1970s, the Hershey’s Kit Kat packaging and advertising has differed from the branding used in every other country where it was sold. In 2002, Hershey Kit Kats adopted the slanted ellipse logo used worldwide by Nestlé, though the ellipse was red and the text white.
How many KitKat commercials are there?
Sign up to track 43 nationally aired TV ad campaigns for KitKat. In the past 30 days, KitKat has had 8,897 airings and earned an airing rank of #65 with a spend ranking of #135 as compared to all other advertisers.