How much is EDDM Retail postage?
EDDM costs about 18¢ per piece. That’s a fraction of the cost of standard or First-Class® postage, which costs around 44¢ per piece. It’s easy to reach out to local communities. For smaller businesses, EDDM allows you to promote your products and services to nearby neighborhoods that may benefit from it.
What does EDDM Retail mean?
Every Door Direct Mail-Retail®
Local businesses and individuals can create an Every Door Direct Mail-Retail® (EDDM Retail®) mailing online with a USPS.com account. To use EDDM Retail, you are required to send at least 200 mailpieces but are allowed up to 5,000 mailpieces a day per ZIP Code™.
What is the difference between direct mail and EDDM?
Difference Between EDDM (Every Door Direct Mail) and Direct Mail – The primary difference between EDDM and Classic Direct Mail is the audience that receives it. EDDM is more location based targeting, in that you choose particular USPS routes that mail carriers take, and hit every door via direct mail.
How much does it cost to mail a EDDM postcard?
18.3¢
With EDDM® you can mail your postcards and flyers for just 18.3¢. Compare that to traditional direct mailer campaigns that cost an average of 75¢ per piece for the smallest and most basic mailer promotion.
Can EDDM be in an envelope?
EDDM® mailers must be square or rectangular. This means you can’t mail oddly shaped pieces like triangles or ovals unless they’re placed in a large envelope. They also must have four angular or finished (rounded) corners.
How much does a bulk mailing cost?
Bulk Mail Rates
| Mail Type | Minimum Quantity | 2022 Postage Rates |
|---|---|---|
| First-Class Mail | 500 Pieces | $0.43 |
| Marketing Mail | 200 Pieces (or 50 lbs.) | $0.20 |
| EDDM | 200 Pieces | $0.20 |
Can EDDM be 4×6?
EDDM Retail’s Size requirements Minimum Size: Be greater than either 6 1/8 inches high or 10.5 inches long on one side. Maximum Dimensions: No side can be longer than 15 inches or 12 inches high. Weight: Cannot weigh more than 3.03 ounces.
Does EDDM have to be a flat?
EDDM® mailers must be square or rectangular. This means you can’t mail oddly shaped pieces like triangles or ovals unless they’re placed in a large envelope.
How do I get bulk mailing addresses?
Business owners can buy mailing lists online from companies such as InfoUSA, BBDirect and USAData. Providers often sell a minimum of 1,000 to 5,000 names in a list. The price varies based on the type of list and the origin. As of 2012, a basic list can cost as little as $40 per thousand names for a single use.
What are the EDDM approved postcard sizes?
To follow the EDDM approved postcard sizes, your mail piece must be taller than 6.125” or longer than 11.5” and smaller than 12”x15”. This gives you an almost endless variety of sizes which can get a bit overwhelming.
How do I send postcards from my EDDM printer?
Most of the time your EDDM printer can just pull it for you if you specify the zip codes that you want to target. If you plan to mail your USPS every door direct mail postcard yourself, then you need to get the PS Form 3587, bundle your postcards, and deliver the direct mail in a very specific order to the post office.
What is EDDM mailers?
EDDM is a service from the USPS that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate. What kinds of businesses should use EDDM Mailers? While many businesses get the best results from a targeted mailing list, others do well with a saturation mailing that hits every residence in their area.
Do I need a mailing permit for EDDM?
EDDM Retail does not require a mailing permit, but is limited to standard flats (postcards) and allows a maximum of 5,000 pieces per day. EDDM BMEU (Business Mail Entry Unit) requires a bulk-mailing permit, but allows for a little more flexibility in terms of what can be mailed.