What is in a brand manual?

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What is a brand manual? Brand guideline manuals are documents that explain how a brand should be presented in public and how people should come into contact with it. They are used not only by those working within the company, but also, most importantly, by those using the brand externally.

Is easyJet a brand?

The easyGroup is the owner of the ‘easy’ brand and licences it to all of the ‘easy’ branded businesses, including easyJet plc, the airline Stelios started in 1995 and in which he remains the largest single shareholder.

What should be in a brand guidelines document?

What are brand guidelines?

Information about your brand’s history, mission, values, and vision.
Guidelines on logo usage including color palette, file format(s), minimum and maximum sizes, contexts, spacing, and usage permissions e.g where it should and shouldn’t appear.
Color palette including RGB and CMYK codes.

How do you build a brand toolkit?

Build one with these 6 simple steps:

Kick off your brand style guide with a great brand story.
Use logo guidelines to create a recognizable brand signature.
Include your brand’s core color palette.
Dictate your typography hierarchy.
Define your brand voice.
Specify the imagery and iconography that makes up your visual style.

What is a brand manual used for?

It covers a company’s brand identity. The brand guide is used by designers, writers, marketers, and anyone else using your brand elements or representing the brand through any type of communication.

What is EasyJet’s business model?

EasyJet proposes in Europe a low cost business model similar to the one pioneered by Southwest Airlines in the US. Its vision is to be the Europe’s preferred short-haul airline by combining a leading network of primary airports with great fares and friendly service.

What makes EasyJet different?

easyJet is confident that its strategy of building on its competitive advantages – an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet – will position it to deliver sustainable and disciplined growth and returns for shareholders.

How do I create a brand identity guide?

9 Steps to Building Brand Identity Guidelines

Step 1: Set a Goal for Your Brand Identity Guidelines.
Step 2: Define Your Users.
Step 3: Choose a Format.
Step 4: Determine the Contents of Your Brand Guidelines.
Step 5: Define Specific Usage Rules.
Step 6: Gather Necessary Identity Elements.
Step 7: Assemble the Guidelines.

What is easyJet’s marketing strategy?

EasyJet has partnered with several travels and tourist websites to increase the reach of its customer base which acts as a medium of marketing their services. They also send customized emails to regular customers with special discounts encouraging them to give the company a chance to provide premium service.

Who are easyJet’s suppliers?

October 2002 saw easyJet make headlines in the airline industry by switching its preferred aircraft supplier from Boeing to Airbus. It had previously been a loyal customer of the 737 family, having exclusively flown variants of the type since the mid-1990s.

What is easyJet’s business model?

How do you write a style manual?

Your style guide should make clear how authors present:

Headings (and how they are capitalized)
Lists (whether they are capitalized and how they are punctuated)
Numbers (when they should be spelled in full)
Rules for chapter, figure and table headings (including numbering)

What is in a brand manual?