Table of Contents
What do you mean by selective exposure?
Selective exposure is the phenomenon whereby people choose to focus on information in their environment that is congruent with and confirms their current attitudes in order to avoid or reduce cognitive dissonance (Festinger, 1962).
What is selective exposure in marketing?
Marketing dictionary the perception by an individual of certain, more relevant, facts or advertisements but not of others; also called Selective Perception.
What are the three selective processes?
It comprises three sub-processes: (a) selective exposure, through which people avoid communication that is opposite to their existing attitude; (b) selective perception, when people are confronted with unsympathetic material, either they do not perceive it or they make it fit for their existing opinion; and (c) …
How does selective exposure affect the decisions people make?
Selective exposure can affect the decisions people make because people may not be willing to change their views and beliefs. Changing beliefs about one’s self, other people, and the world are three variables to why people fear new information.
Why is selective exposure theory important?
Selective exposure theory is when a listener will prefer and focus on the information that confirms the individual’s perceptions on a certain topic. Sometimes, a listener will use selective exposure theory unconsciously to prevent cognitive dissonance, which is the state of being psychologically uncomfortable.
Why does selective exposure occur?
Selective exposure occurs when individuals search for information and show systematic preferences towards ideas that are consistent, rather than inconsistent, with their beliefs. On the contrary, those who exhibited low levels of confidence were more inclined to examine information that did not agree with their views.
What is an example of selective perception in the workplace?
It is when someone’s needs, motivations, interests, experiences and past influence what they choose to see or hear (Langton, Robbins & Judge 2009). For example, if an HR manager in charge of hiring has negative beliefs and stereotypes of a certain gender or race, they likely aren’t going to hire them.
Which of the following is an example of selective exposure quizlet?
12 Which of the following is an example of selective exposure? A news consumer chooses a media outlet that confirms his or her preexisting views.
What is selectivity of a drug?
Selectivity will be used to describe the ability of a drug to affect a particular population, i.e., gene, protein, signaling pathway, or cell, in preference to others. For example a selective drug would have the ability to discriminate between, and so affect only one cell population, and thereby produce an event.
What does the term selective exposure mean quizlet?
Selective exposure. – The process by which individuals screen out messages that do not conform to their own biases. – result: individuals are more likely to read, listen to, or view a piece of info the more it supports their opinion.
What is selective and sustained attention explain with example?
Sustained Attention: The ability to attend to a stimulus or activity over a long period of time. Selective Attention: The ability to attend to a specific stimulus or activity in the presence of other distracting stimuli. Alternating Attention: The ability to change focus attention between two or more stimuli.
What are the types of selective attention?
There are two types of selective attention: visual and auditory. Selective visual attention focuses on certain stimuli in one’s field of vision while blocking out other stimuli. Auditory selective attention focuses on certain sounds while blocking out other stimuli.
What are some examples of selective exposure attention and perception?
Examples of selective exposure, attention, and perception (hint: page 292)- • Selective Exposure- very close minded, tendency to favor information which reinforces their pre-existing views while avoiding contradictory information.
What is selective exposure?
Selective exposure means that a listener focuses only on information that confirms his or her perceptions on a certain topic. Additionally, an individual will intentionally avoid information that goes against his or her existing perceptions on a certain topic. Are you a student or a teacher?
What are the sources of selective media exposure?
Media forms such as the internet, television and paper sources are also highly influenced. Selective exposure has been displayed in various contexts such as self-serving situations and situations where people hold prejudices regarding out-groups, particular opinions, and personal and group-related issues.
Do physically attractive social information sources lead to selective exposure?
↑ Fischer, P., Fischer, J. K., Aydin, N., & Frey, D. (2010). Physically attractive social information sources lead to increased selective exposure to information. Basic And Applied Social Psychology, 32 (4), 340–347. DOI: 10.1080/01973533.2010.519208.